Case Studies

 

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Woolite Washed 

K PR worked with Woolite to create the Woolite Washed campaign - a consumer and editor experience during Fashion Week. 

 

Campaign services included - creating and executing four themed press events, acquiring on-site talent and brand ambassadors, as well as traditional media outreach.

 

Results over a four week period:

  • 1.17 MM Circ

  • 266 MM Impressions

  • $300,000+ ad value

  • Notable press: Fox 5, WWD, BizBash, Martha Stewart, Good Day NY, Lucky, and more!

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Neocutis

​K PR has worked with this clinical skincare brand for five years. The ongoing project is to continue to build brand awareness for the core product line, launch 2-3 new SKUs a year while assisting the brand in becoming a leader in the physician-distributed skincare arena.  

 

4 Year Results:                       

  • Circulation:                              200M

  • Impressions:                             425M

  • Ad Value:                                 $4MM

  • Product sales increase in 2010: 30%

 

 

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Infusium 23 & US Synchro Swim 

K PR brokered a partnership between Infusium and the Olypmic-bound US Synchronized Swim team in 2012.

 

Campaign elements included - an in-pool press event, a social media sweepstakes to the Olympic games, and traditional PR methods.

 

Results:

  • 24 MM Impressions

  • $135,000+ Ad Value

 

 

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Combier Liquor Launch 

K Public Relations LLC (K PR) began working with Cadre Noir Imports to launch Combier Liquor d’Orange into the US market. Since the brand was already well-known within the European market, securing top-tier media coverage and creating a valuable launch event was imperative to the success of the US introduction.

 

Utilizing media contacts and creative pitching to secure premium placements as well as imaginative event planning, K PR generated over 2.3 million print placements with total impressions equating over 17 million total impressions over a one year campaign.

 

 

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AS ONE Effect Campaign

Created in 2010 by two of New York City’s most sought-after personal trainers and triathlon coaches,AS ONE is a uniquely effective group fitness method. AS ONE high intensity interval training is designed to improve strength, flexibility, and endurance through the use of non-conventional apparatuses such as ropes, sandbags, and landmines.

 

K PR was brought on board in 2012 for a campaign to increase exposure locally and nationally and garner coverage on the new studio location.

Results:

  • 9.8 MM Circulation

  • 27 MM Impressions

  • $470,000 Ad value