K PR worked with Woolite to create the Woolite Washed campaign - a consumer and editor experience during Fashion Week.
Campaign services included - creating and executing four themed press events, acquiring on-site talent and brand ambassadors, as well as traditional media outreach.
Results over a four week period:
1.17 MM Circ
266 MM Impressions
$300,000+ ad value
Notable press: Fox 5, WWD, BizBash, Martha Stewart, Good Day NY, Lucky, and more!
K PR has worked with this clinical skincare brand for five years. The ongoing project is to continue to build brand awareness for the core product line, launch 2-3 new SKUs a year while assisting the brand in becoming a leader in the physician-distributed skincare arena.
4 Year Results:
Ad Value: $4MM
Product sales increase in 2010: 30%
Infusium 23 & US Synchro Swim
K PR brokered a partnership between Infusium and the Olypmic-bound US Synchronized Swim team in 2012.
Campaign elements included - an in-pool press event, a social media sweepstakes to the Olympic games, and traditional PR methods.
24 MM Impressions
$135,000+ Ad Value
Combier Liquor Launch
K Public Relations LLC (K PR) began working with Cadre Noir Imports to launch Combier Liquor d’Orange into the US market. Since the brand was already well-known within the European market, securing top-tier media coverage and creating a valuable launch event was imperative to the success of the US introduction.
Utilizing media contacts and creative pitching to secure premium placements as well as imaginative event planning, K PR generated over 2.3 million print placements with total impressions equating over 17 million total impressions over a one year campaign.
AS ONE Effect Campaign
Created in 2010 by two of New York City’s most sought-after personal trainers and triathlon coaches,AS ONE is a uniquely effective group fitness method. AS ONE high intensity interval training is designed to improve strength, flexibility, and endurance through the use of non-conventional apparatuses such as ropes, sandbags, and landmines.
K PR was brought on board in 2012 for a campaign to increase exposure locally and nationally and garner coverage on the new studio location.
9.8 MM Circulation
27 MM Impressions
$470,000 Ad value