K Public Relations LLC (K PR) began working with Cadre Noir Imports to launch Combier Liquor d'Orange into the US market. Since the brand was already well-known within the European market, securing top-tier media coverage and creating a valuable launch event was imperative to the success of the US introduction. Utilizing media contacts and creative pitching to secure premium placements as well as imaginative event planning, K PR generated over 2.3 million print placements with total impressions equating over 17 million total impressions over a one year campaign.