In October 2009, emerging activewear designer, Kelly Dooley of BodyRock Sport, approached K Public Relations LLC to assist in the launch of her new line, build brand awareness, and assist in new collection launches throughout the year.
K PR began by introducing editors to the brand, specifically targeting industry press surrounding the launch. K PR scheduled an interview for the designer with Women's Wear Daily to compliment the launch of the collection in January 2010. Simultaneously pitching short-lead and long-lead media, K PR focused on women's magazines, exercise publications and pop culture online outlets. In only one year, K PR secured placements in outlets such as Women's Wear Daily, Women's Health, Time Out New York, New York Post, and BODY. Total print circulation equated over 5.4 million and combined media impressions totaled over 100 million.
