Blanc de Chine, the Fifth Avenue Chinese-inspired fashion house, asked K Public Relations LLC (K PR) to produce their Spring/Summer 2011 runway show, managing both backstage and front-of-house. During previous seasons, Blanc de Chine employed a production agency to coordinate their runway show; however, with K PR's prior New York Fashion Week experience, the brand relied on their new agency of record to generate the runway event in its entirety.
With only one month to create and execute show production, K PR generated a professional and compelling runway show through styling, casting of models, the selection of hair and makeup, as well as technical elements such as runway design, lighting and sound. Additionally, K PR significantly increased the quantity and quality of media attendees, garnering 17 media placements on the runway show with total media impressions equating over 1.6 million.
